You'll never believe it, but- Ticket Price is the number one Criterion for Selecting FLIGHTS!!!!!!!

Holy Shit! I think we're really onto something here. What we are saying is that when consumers are looking to take a trip on a plane their first consideration is how much the flight will cost. I know it's tough so let's consider this in graph form.



That gigantic stick in the middle is people who want lower fares and choose their flight accordingly. I would argue that the upgraders/frequent flier stick should be added to this since most people fly frequent flier to, what? Get free tickets or discounted tickets in the future. It ain't because we want to pay more.

I haven't been able to update this blog that much lately because I have been so busy working on projects like this. Sometimes I want to get down and cry I have so much work to do. I am working on a project for Airbus. I can say that because it is all publically available information I found on their website. I usually look at a company's strategy and targets and then compare their results to their peers and from that we draw all sorts of conclusions and then take it from there. It's really serious, expert stuff and I am incredibly intelligent and important. I get asked at least once a week what my background is so that we can all have a level of comfort that I truly understand that the idea is to sell more stuff while spending less money to make this amazing thing called profits. It's all very tricky. There are balance sheets and P&L statements to deal with here. I am going to take this number from that column and put it over here and that will impact that column so stand-back everyone. I stay energized because I like what I do. Then, this comes along and it makes it really hard to take this seriously.

I went to Airbus and was having trouble finding their investor reports, but I stubled across a document called Global Market Forecast 2004-2023. Awesome. Now I can see what Airbus thinks is their market to win! First few pages are garbage, people are getting richer blah blah blah. China has a huge market potential...zzzzz Some stuff about how high oil prices are a market opportunity to sell fuel efficient planes... And then- this jewel that took my breath away.



This is in a report that I am assuming Airbus spent at least €1m to have done, compiled, printed and published. This probably took months of surveying, studies, powerpoints, board-meetings, political discussions, nights weekends etc. To tell us some shit we already knew.

You guys, what we are doing is totally pointless. We work and work and work on concepts that have been true for a million years. And we complicate it, turn it around, look up its ass, draw charts, create powerpoints, have conference calls, get shit on, redo our ridiculous work with better graphs, more colors. We create whole organisations to explain to us a concept we kind of figured out when we were five and couldn't afford to buy a candy bar on the nickel grandma gave us for our birthday, but we could afford a piece of Bazooka. A little thing called supply and demand.

An example with cookies:
Supply-Consumers want to pay as little as they can. They will buy more as the price drops. Sellers, on the other hand, want to be able to charge as much as they can. They will be willing to make more and sell more as the price goes up. This way they can maximize profits.
Demand-Simply put, the higher the price, the lower the demand and the lower the price, the higher the demand. Where supply and demand meet is called the market price.



Here it is in graph form.


If you just substitute cookies for airplanes we have my Airbus report. Done!
Did your head just explode from all that learning? It's really complicated stuff so please leave it to the experts.